About
Nowakblog.com is a blog by me, Marcin Nowak. I’m a self-employed website producer and marketer living the northernmost part in Sweden. I have MSc in eMBA (business administration for electronic media) and am a qualified engineer in ergonomic design.
The purpose of this blog
I’ve been working in the Internet business since 1999. I’ve worked in the business before, during and after my studies. My education has really changed my perspective on a lot of things regarding the business itself and what is being produced. In my opinion, the biggest and most common problem is that webmasters are not qualified to do their jobs, which results in quite stupid mistakes. On this blog, I will post information that I think a webmaster should know concerning design, usability, SEO and marketing - and give examples of common mistakes.
Website producer and marketer?
Isn’t that the same as webmaster? Actually, no. At least not in my opinion. Webmaster tend to be a person who is responsible for development and/or management of the more technical aspects of a website such as back-end programming, server management and of course webdesign and HTML. I do all that but, roughly, I also extend to:
- Website planning - What is you status now? What do you wnat to achieve? How do you do that? Bigger and more important than most people think.
- Marketing - So you have the best website in the world? Great! Does anybody know that it exist?
- CRM - Getting a new customer often cost. Make sure they return so you can make a profit.
You are welcome to visit my company website, unfortunatelly it’s only in Swedish.